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Surf Ride Wins SIMA Breakout Retailer Of The Year 2012

SIMA 2012
Feb 2013
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Surf Ride is proud to announce our latest achievement. Pictured below is our new trophy, the SIMA Breakout Retailer of The Year Award for 2012. CEO Josh Bernard said in his acceptance speech, “after 35+ years, we finally broke out!” Thank you SIMA, the whole Surf Ride crew, and congrats to our friends Brixton, who won Breakout Brand of the Year. Cheers!

SIMA Breakout Retailer Of The Year

Surf Ride Wins SIMA Breakout Retailer Of The Year 2012

Pictured L to R: Surf Ride CEO Josh Bernard, Solana Beach location shop manager John Ennis, Oceanside location shop manager Aaron Coyle.

Surf Ride Wins SIMA Breakout Retailer Of The Year 2012

SIMA (Surf Industry Manufacturers Association) Breakout Retailer of the Year 2012


  • √ Surf Ride, San Diego


  • Hanger 94, San Diego
  • Proof Lab, Mill Valley
  • The Room Surf Shop, Puerto Rico
  • Spyder, Hermosa Beach


  • Men’s Marketing Campaign: “60 Years of Innovation” by O’Neill
  • Women’s Marketing Campaign: “Let the Sea Set you Free” by Roxy
  • Accessory Product of the Year: Supertide Watch by Nixon
  • Wetsuit of the year: Flashbomb by Rip Curl
  • Women’s Retailer of the Year: Jack’s Surfboards, Huntington Beach
  • Environmental Product of the Year: Recycler Boardshort Series by Billabong
  • Hardgoods Accessory Product of the Year: Drylock Boot by Xcel
  • Surfboard of the Year: Neckbeard Squash by Channel Islands
  • Footwear Product of the Year: Van Doren Series by Vans
  • Breakout Retailer of the Year: Surf Ride, San Diego
  • Men’s Boardshort of the Year: Phantom Fuse by Hurley
  • Women’s Swim Brand of the Year: L*Space by Monica Wise
  • Men’s Retailer of the Year: Hansen’s Encinitas
  • Women’s Apparel Brand of the Year: Quiksilver for girls
  • Men’s Apparel Brand of the Year: RVCA
  • Breakout Brand of the Year: Brixton

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