Where the $#!% am I?

Supporting The Backbone Of Our Industry – Josh Bernard Transworld Business

Supporting The Backbone Of Our Industry
Jan 2013
Categories: News
Comments: 1
Surf Ride Short Link

Surfri.de links are tiny urls that can be shared with Facebook, Twitter, emails, blogs, etc. Copy and paste them wherever you like!

Surf Ride’s CEO Josh Bernard weighs in on surfing’s brands, core retailers and other important topics. “Still Core Since, ’74”.

I think that supporting core retailers is one of the most important topics that the brands need to recognize, and I feel it is the most overlooked topic by the big ones. The core surf shop is the backbone of the industry and seeing more of them in the future is a dwindling reality. With the big brands supporting retail outlets such as Costco, Macy’s, and other mall shops, it’s harder and harder for the little guys to survive. I think that one of my biggest complaints is how companies try to mend the problem by offering “core shop”-specific products. It’s great in concept, but not so great in execution.

Josh Bernard, CEO Surf Ride Surf Shops

The first big problem is that they offer us a little “core” line to buy from, load us up on good looking gear, then go and advertise in every magazine, webpage, and webcast all the stuff they sell at departments stores. It’s good that they are getting their name and the product out there and getting people stoked on it. What’s not good however is that every kid this side of the Mississippi, and the other side for that matter, can walk into a mall and go find the stuff at their local department store, rendering no return for the local core shop, but big return for the brands’ share holders. I understand why this happens, but I don’t agree with it. Allocate some money in your multimillion-dollar marketing budget to advertise and help out the core retailers that are associating your brand with surfboards and wetsuits.

The second big problem of the “core” retail division that needs to be reworked a little bit is the definition of what a core shop really is, and which shops make the cut. In my opinion, you need to have more than 10 surfboards and 25 wetsuits in your store to be core, and that’s being generous. When you allocate more of your budget for low-margin hardgoods than you do for clothing, that to me shows you’re dedicated to the sport and lifestyle we all love and enjoy. The big brands should be giving incentives to these not-so-core shops to start being more core. Malls aren’t core.

I want to end this by saying the big brands are very good about helping us out in a million different ways, and for the most part I am very happy to be associated with them and thankful for what they do to help with taking product back and other various in-store programs they participate in. I think that if they can just focus a little more on advertising to support the core shops they would see a positive return and we would all benefit!

I also want to answer one of the most common questions I get from some of the big brands, and that is, “How can we get the kids on the floor stoked on the product and get more people in our suits, on our boards, and using our accessories?”

It’s really a simple answer: Hook the kids up, educate them on the product, and visit the guys on the floor. The brands should really cut back on trade-show displays and put more emphasis on getting the guys that are actually selling the product to the consumer stoked on the gear. If all the guys on my sales floor got a free wetsuit, a mini clinic, and a high five from a brand’s sales rep, that brand’s suit would be the number one selling suit of the season. That goes for boards, traction, leashes, and really anything in the store. The brands need to realize this is their least expensive advertising with the highest return. Don’t make your reps struggle to pay for promo suits for shop guys-either up their promo budget, or step up and send some suits over to the shop.

Josh Bernard, CEO, Surf Ride Surf Shops

Supporting the Backbone Of Our Industry

Supporting the Backbone Of Our Industry

Did you enjoy this page?

Subscribe to our feeds: email RSS

We want to know about it! Voice your thoughts with us on Facebook and Twitter; or drop us a comment.

Quick Links

We all know some great benefits of using a VPN in order to get your website, but you may be wondering what is a cost-free VPN pertaining to torrent? Well there are a lot of these types of that you can discover. Unfortunately many of them don’t deliver quality and several even give you viruses or perhaps spyware on your desktop. The most common and easiest way to acquire a free VPN for bit-torrent is to down load it off the internet after which install it on your computer, which in turn most click resources people refuses to do.

I found this method approach get a no cost VPN with regards to torrent on YouTube and I will highlight how to take action. First you need to go onto YouTube and discover a video by a webmaster referring to his web page and how he is becoming successful with using a VPN. In my opinion there is no better approach to learn how to use a VPN than to truly see an individual use one in action.

After you find the video then go onto Google and type in the title, ‘how to acquire a free VPN for torrent’, I will tell you the exact measures I got. After you find it you will then always be asked a subscription to their video clips. Once you click the link to observe the video, you could then have to stick to the instructions offered. You may then be taken to a video that shows you how to get a totally free VPN pertaining to torrent.


Continue →

Pirates happen to be famous for all their love of treasure hunts and this is why a lot of pirate having sex cams have been set up in the most wonderful areas. Buccaneers tend to use an array of diverse tools in order to find that value. Whether it’s treatments or the by using climbing machines, many an grand adventure for a pirate involves getting right down upon one’s legs and searching in order to find buried treasure.

Your explained, we should likewise say that pirates don’t really want to spend all of their time in the home watching TV; they want to do some new experiences. Buccaneers don’t simply want to get upon their legs and drill down for smothered treasure, they need to go on a resource hunt. What could be more thrilling than that? Of course , occasionally things like treasure hunting have to be done outdoor; you need a location where there not necessarily a lot of people, so that you could https://bongacams-review.com/ be alone to your adventures.

Now there are numerous buccaneer sex cameras that are placed in popular and secluded areas that allow you to locate solitude and enjoy being with your lover while having a little bit adventure. In addition, it helps for those who have an creativeness when it comes to locating hidden display, because that will give you some form of thrill as well. Also, employing a pirate sexual activity cam you can also make sure that you and your partner possess a lot of fun and excitement and get some superb sexy photographs to share with friends and relations.

The first thing you have to know about pirate sex cameras is that they are certainly not just for girls. Even though ladies tend to end up being the ones who have fun with being a very little adventurous, men carry out have a thing interesting to discuss when it comes to hold dear hunting. There is a very enjoyable element about prize hunting too, and they enjoy getting some great ideas for prize hunting. Of course , a woman can appreciate being able to talk to her man about the experiences that she possessed while like a part of a treasure quest as well.

Naturally , it is best whenever you can find a pirate cam in an area high is plenty of space to take part in a treasure quest. You want to be capable of take part in a treasure track down because you should feel like you have accomplished something. Sometimes the experience of being in the wilds can lead to amazing adventures, and being able to talk about them with your partner is a great service so.

A treasure look is a very personal experience, and it is great to have it distributed to others. Among the best parts about using a pirate cam is that you can easily notify others what you are doing, and exactly who you happen to be with. You could end up able to write about your experiences with other individuals who are interested in pirate sex cameras. If you usually are sure the right way to communicate with other folks about this, you may always inquire someone to take control; after all, they can tell you tips on how to properly employ them and even talk to you about how precisely to be able to utilize them.

One of the main potential benefits to using a buccaneer cam is that you can seriously open up about your adventures while you are having a prize hunt. You may tell your spouse about the experiences that you had even though participating in the hunt. Additionally, it is fun to tell other people about the experiences that you and your partner have, and it’s really always the best thing to share experience that you are the two involved in. You can receive some great creative ideas and components from other someones experiences; it’s a great way to discover more regarding other ways to get a lot more treasures.

Actually there are a lot of benefits to using pirate sex cams. It helps one to share the experiences, it helps you make some great adventures, and it actually helps you to be a little more creative. It could definitely assist you in finding more memories and thoughts to get excited about when you use pirate sex cameras.


Continue →

BitDefender review is a security suite that may be usually bundled with AVG antivirus at no cost download. This is also an anti-virus software that is certainly downloaded to your computer for free.

This product of BitDefender review is designed to protect you from spy ware, adware, malware and Trojan infections. It comes with an software that is simple to use and also designed to always be installed quickly. It is also considered to be very effective and can protect you from Trojan infections that could destruction your computer with no knowledge of the master.

This applications are pretty quick to set up and install, and you need to do is usually to set aside a little time to give that a go. When you get a free trial of the application, then it will be easy for you to test it bitdefender antivirus free review out prior to making a dedication to buy the full version. There are some freeware downloading out there that will offer the demo, but not BitDefender.

You can down load the various computer virus definitions and infection meanings for free through this program. There are a few freeware for downloading that will provide you with the application for that low price. Many times there are very good software that was offered totally free on several sites. They feature viruses and spyware safeguards, and it is best to get this kind of application if you work with the internet.

The software will discover various tests and these kinds of will include specifics about the issue at hands. If the check results indicate that your body is infected, then you will probably be alerted to the fact that you have problems. If you can take advantage of the free study to remove the problem, then the expense of purchasing the total version within the software is not necessary.

A great feature from the software is you can get specific information about check results, and click throughto the support center to record the problem. Should you be not able to remove the problem, then you could get help by using the “How to Fix” section. You can contact the product’s support through telephone, email or chat.

Problems I have seen with BitDefender is that that tends to grumble a lot about improvements made in the computer registry. The features for the program that enables it to completely clean out the computer registry entries that cause problems are unique, it is therefore hard to get that to work well. You can get support by enrolling a discussion board account and posting messages to other people who have the course.

It is a great product that are free to down load, and there are good features which will make this a worthy investment. I might suggest that you check it out for your self to see if it is actually right for you.


Continue →

Surfboard Brands

Men's Boardshorts

Touch The Poll

Who makes the best wetsuit?

View Results

Loading ... Loading ...


Shop By Brand
A·B· C·D·E·F·G·H·I·J·K·L·M·N·O·P·Q·R·S·T·U·V·W·X·Y·Z
Return To Top Return To Top